Industry

Cultural Experience

My Role

Product Designer / Animator

Timeline

2022/5~2023/5

Tea island, Tea stories-Revitalizing Taiwanese tea culture, redefining tea house experiences.

“Tea island, tea stories” is a gamified ordering system designed to help tea house customers to discover the tea that suit their taste. During the game, user will act as an adventurer who was appointed a special mission by the great elder of the village. Every decision that the player made in the game will affect how the tea, which is the goal of the game and also the tea that user will get in the reality, will being composed.

Overview

Challenge

Engaging Youth and Enhancing Service Flow

1.Making tea culture appealing to younger generations 2.Improving service efficiency

1.Making tea culture appealing to younger generations 2.Improving service efficiency

Solution

Redesigning the Tea House Experience with Gamified Ordering System

We started with "Tiaocha", a new approach to reimagine the service process from the ground up. Designing a dual system caters to different customer needs, enhancing service flow and creating a more personalized, efficient tea house experience.

We started with "Tiaocha", a new approach to reimagine the service process from the ground up. Designing a dual system caters to different customer needs, enhancing service flow and creating a more personalized, efficient tea house experience.

Feature1

Digital Integration & Gamified Ordering Experience

Integrate the information of tea into the game, so that customers can understand in the process of exploration, and bring more imagination in ordering

Feature2

Normal Ordering System

For customers who are familiar with tea or don't want to play games, we offer a more intuitive and fast ordering system to satisfy different types of customers.

Feature3

Virtual and Physical Integration

In order to emphasize personalization, in-game named tea cards will be included with the delivery to increase the connection between the tea and the player, and at the same time attract customers who like to collect to come back again.

Research

Portrait the service blueprint and customer journal map

We actually went to the traditional teahouses to experience the service process, interviewed the stakeholders, and mapped out the service blueprint and customer journal map to uncover the pain points.

Define Personas

Based on our observation, we have defined the main Personas. 1.The more experienced and older customers who already own enough knowledge of tea. 2.The younger generation who do not know much about tea but are curious to experience the tea culture.

Defining the Visual Identity / Art Style

As the lead artist, I conducted extensive research on 3D artwork and game aesthetics to craft a distinctive yet feasible style. The goal was to ensure strong brand recognition while keeping production efficient. By refining concept sketches, we developed a cohesive 3D scene that balanced visual appeal with practical execution within the project timeline.

Showcase