Industry

Education

Client

Green English (Taiwan)

My Role

UIUX / Website Development

Timeline

2024/12-2025/2

Green English-Key to the word

Green English, a trusted education brand for nearly 20 years in Chiayi. I refined the brand vision and designed a WordPress website with CMS functionality, enabling easy updates. The site connects students, parents, and the institute, providing curriculum details, activity updates, and a gallery for past events.

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Overview

Challenge

Defining a Unique Identity for a Small Educational Brand

1.Expanding Outreach & Enhancing Marketing 2.Differentiating from Exam-Focused Competitors 3.Organizing Past Events

1.Expanding Outreach & Enhancing Marketing 2.Differentiating from Exam-Focused Competitors 3.Organizing Past Events

Solution

A Warm, Brand-Focused Web Identity

The website was designed with warmth and approachability, reflecting its community-based, growth-centered approach. Using rounded corners and calming colors, the site creates an inviting atmosphere. WordPress CMS enables easy content management, allowing the client to keep the community informed and engaged while positioning the brand as a trusted educational partner.

The website was designed with warmth and approachability, reflecting its community-based, growth-centered approach. Using rounded corners and calming colors, the site creates an inviting atmosphere. WordPress CMS enables easy content management, allowing the client to keep the community informed and engaged while positioning the brand as a trusted educational partner.

Feature1

Brand Oriented Web Design

Using the brand’s signature green to reinforce its identity. A user-friendly layout ensures easy navigation, helping expand reach beyond local referrals while maintaining an approachable and trustworthy appearance.

Feature2

Highlighting Growth-Centered Approach

Created a brand identity and website design that emphasize children’s development, differentiating Green English from exam-focused competitors.

Feature3

Logo Redesign & Print Materials

Revamped the brand logo and applied the refreshed identity to various print materials, ensuring a unified and professional visual presence across all platforms.

Research

Competitive Research & Analysis

Conducted a thorough analysis of competitors, including both traditional and online educational institutions, to evaluate their website design styles, structures, and user flows. Based on this research, I developed a comprehensive sitemap, ensuring our website aligns with best practices while maintaining a unique identity for Green English.

Visual Style Definition & Brand Identity Research

I developed four distinct logo concepts, each representing a different aspect of Green English’s identity. The client chose the design that best captured their nurturing, community-focused approach.

Initial Wireframe Refinement & Later Feasibility

I extended brand colors into the wireframe to create a lively feel but found the heavy tones visually overwhelming. Development constraints in WordPress further limited design flexibility, leading me to refine the layout for better balance and usability.

Showcase