Industry

Web3

Client

Darwin Lab (China)

My Role

UIUX / Interaction

Timeline

2024/11-2025/1

Darwin Lab-Bridging Real-World Value With Blockchain

DarwinLabs is an innovative Web3 financial intermediation platform that offers investment options with different risk preferences through bond structures, enabling investors to choose the right investment product based on their risk tolerance. I assisted in branding, UIUX for official website, and interaction prototype. Collaborating with another designer, we focused on creating a seamless digital experience that bridges traditional finance with the digital future.

Overview

Challenge

HMW balancing tradition and innovation in Web3 ?

The challenge was to create a unique visual identity that sets the website apart from other blockchain products while conveying stability and trust. We also needed to seamlessly integrate the REAL Card app into the site, adapting it to Web3 without disrupting the original user experience.

The challenge was to create a unique visual identity that sets the website apart from other blockchain products while conveying stability and trust. We also needed to seamlessly integrate the REAL Card app into the site, adapting it to Web3 without disrupting the original user experience.

Solution

Harmonizing Minimalism and Web3 Innovation

Minimalist design with clear color schemes and typography to evoke trust and stability. To seamlessly integrate Web3 elements, we introduced subtle animations that enhance the immersive experience without adding excessive complexity for development, creating a balanced and user-friendly platform.

Minimalist design with clear color schemes and typography to evoke trust and stability. To seamlessly integrate Web3 elements, we introduced subtle animations that enhance the immersive experience without adding excessive complexity for development, creating a balanced and user-friendly platform.

Feature1

Visualized Information

Collaborate with AI to simplify complex information into clear messages, and visualize some of the information to provide users with a more intuitive and understandable website content and structure.

Feature2

3D & Glassmorphism Images Design

Striking a balance between traditional finance and Web3 aesthetics, we infused 3D elements into a flat design approach to enhance depth and futurism. The glassmorphism effect adds sophistication while maintaining clarity and usability.

Feature3

Integrating Web3 Wallet into the Official Website

After finalizing the website design, we iterated on the originally separate wallet product, seamlessly incorporating its features into the platform. This integration ensures a cohesive user experience while maintaining the professionalism of the corporate site.

Research

Explore related products and style analysis

I analyzed 15+ Web3 brands and categorized their visual styles to identify design trends. This research guided our approach, balancing innovation, usability, and brand differentiation.

Different styles of UI Design

I explored various design approaches, including the widely adopted cyberpunk aesthetic in Web3. To push the boundaries of futurism, I collaborated with AI to generate 3D elements, enhancing the visual depth and creating a more immersive, forward-looking experience.

Showcase